The Internet has brought about an era of convenience, especially when it comes to shopping. You can purchase just about everything online these days and it can seem like there's almost no need for physical stores. While e-commerce is incredibly popular, there are issues with security that pop up from time-to-time. It is these security issues that illustrate the need to take precautions when shopping online.
Below are five ways to ensure that e-commerce transactions remain secure:
1. Watch what you share Many security experts continually want about this for social media usage, but it is also relevant to e-commerce. Often, when you make an online purchase you will be asked to provide some personal information. This might include your shipping and billing address, birthday, etc. Did you know that many sites will often ask for more information than they really need to complete the order?
The reason companies ask for this additional information is often so they can get to know you better, and provide more relatable, targeted product recommendations. Some dubious sites may ask you for this information and later sell it to a third party. When purchasing online, you should be aware of what information that is required - usually indicated by an asterisk - and what isn't. In order to remain as secure as possible, only share information that is absolutely necessary.
Beyond that, if you are planning to link a digital wallet to your mobile phone, you should be careful who you share or lend your phone to. These services are set to take off in a big way, and there has already been instances of people with digital wallets being duped by strangers asking to borrow their phones in order to find their wallet. It is a good idea to restrict wallet access and not store any valuable information on your phone's hard drive. Instead, store it on a password protected cloud storage site.
2. Watch how you connect People are using their phones, tablets and laptops for online shopping in an ever increasing number. This is largely because the devices are convenient and portable - you can shop from wherever you may be. But, what many people fail to realize is that they are connecting to public Wi-Fi if they are on the go. Sure, it is cool to be able to buy your groceries on Amazon from the coffee shop at lunch, but if you have connected to public Wi-Fi, your information is likely wide-open - anyone with the right tools can access it.
You need to be careful when you shop. Don't enter any valuable or important information like passwords and credit card numbers while connected to public Wi-Fi. If your mobile device has a data plan, switch to that instead. Or, wait until you are connected to a secure network.
3. Verify all sites When you are shopping online you should verify that the site is in fact legitimate. The easiest way to do this is to take a look at your browser's URL bar, and more specifically the website's address. You are looking for it to start with, https://. What this indicates is that the website has been authenticated as being legitimate. Most websites like Amazon, Google, Apple, Facebook, etc. all have https protocols. If you don't see this in the address, you may be looking at a fake website.
If you are unsure, try entering https:// before the Web address and hitting Enter. You should also take note of this URL when you are checking-out, because if there is no https://, the site may be sending unsecure information and if that information is your credit card number then you really don't want that to be the case.
If you are shopping from a new website, you should take time to look through the extra information like the About Us and Contact pages. Take note of the address and company names, then search for the company on say Wikipedia or Google, taking care to see if the address is the same. Another trick is to search the various social media services like Facebook and Twitter for accounts related to the website.
4. Don't pay with your bank account One of the benefits of e-commerce is that it is easy. Because of this, the number of users buying stuff online is growing exponentially. Banks are aware of this trend and have launched services that allow you to pay for transactions with your debit card. The problem with this is these cards are directly linked to your bank account, often with higher limits than credit cards. It can be incredibly tough to get money back if something happens, largely because as soon as you account has been debited, the money is gone.
Many people who shop online use a credit card. The main reason for this is because most banks and card issuers offer online shopping protection, which makes it easier to get money back should anything untoward happen. The best solution could be to sign up for a credit card that is only used for online purchases, and even linked to a separate bank account. This could minimize your losses should something happen. A debit card for an account that has a limited amount of funds in it at any one time can also be a way to protect your main money pot.
5. Don't link accounts For convenience, many online retailers like Amazon, Apple, etc. offer to store your credit card number. It is highly recommended that you don't allow these sites to store your credit card numbers, especially if you use the same account name or email address as other accounts.
If you get hacked, and the hacker finds that you have say an Amazon account with the same username and password, they will likely go on a shopping spree, which could cost you time and money.
Taking precautions while shopping online is a good idea, and could help mitigate the risk of having your identity or money stolen. If you are looking for more information on how to be safe online, or how to ensure that your company's online store is secure, please contact us today.